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東亞(00023.HK)夥藍十字、八達通及經絡按揭等推API連接合作
阿思達克 10-23 15:49

東亞銀行(00023.HK)宣布與銀聯通寶(JETCO)、 Mastercard、藍十字、八達通、經絡按揭轉介及Price.com.hk建立策略聯盟,將透過應用程式界面(API)連結合作,進一步推動銀行服務數碼化,當中包括是可透過API轉介申請八達通自動增值服務、透過API轉介客戶申請按揭以及容許客戶以獎分購買藍十字保險等,新功能或服務將陸續在今年第四季起推出。

東亞銀行指出,除使用JETCO的APIX平台外亦將會以API連結多家合作夥伴,為客戶帶來全新數碼體驗及照顧客戶對不同銀行服務的需要。東亞聯席行政總裁李民橋指出,數據上反映東亞的數碼策略有成效,而近兩年手機銀行客戶按年增長均超過四成,數碼客戶更佔整體客戶之一半,另外該行超過八成的財務交易均透過自動化服務渠道進行,故期望今次合作能為客戶、參與商戶及銀行創造更大的價值。

東亞銀行總經理兼個人銀行處主管黃妮妞指,新增客戶越趨年輕化,未來亦會繼續增加合作、擴大策略聯盟網絡,並進一步加強手機功能。她透露現時中高端客戶按年增長達雙位數,相信是受惠用戶年輕化及理財生活化需求增加等,而一般客戶增速亦理想。至於近期申請開設離岸戶口數目有否增加,她指出有客戶諮詢但未見明顯上升。

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