中國動向(03818.HK)2019/20財年上半年累計零售流水按年錄得10%–20%低段增長
格隆匯10月21日丨中國動向(03818.HK)公佈，截至2019年9月30日止3個月(2019/20財年第二季度)，集團Kappa品牌店舖(不含Kappa童裝業務及日本業務)於整個平台之零售流水按年錄得10%–20%中段增長。其中，線下業務錄得高單位數增長，電商業務錄得50%–60%中高段增長。
於2019/20財年上半年，整個平台的累計零售流水按年錄得10%–20%低段增長。其中，線下業務錄得中高單位數增長，電商業務錄得40%–50%低段增長。
以去年同季度伊始已投入運營的Kappa品牌店舖(不含Kappa童裝業務及日本業務)計算，2019/20財年第二季度，整個平台的同店銷售按年錄得中高單位數增長。其中，線下業務錄得低單位數下降，電商業務錄得50%–60%中高段增長。
於2019/20財年上半年，整個平台的同店銷售按年錄得中低單位數增長。其中，線下業務錄得中低單位數下降，電商業務錄得40%–50%低段增長。
截至2019年9月30日止第二季度，集團Kappa品牌店舖數量為1,176間(不含Kappa童裝業務及日本業務)，對比2019年3月31日淨減少33間，下一步集團將繼續加大關閉低效店舖的力度。
集團Kappa品牌業務正處於轉型期，整體品牌業務維持持續恢復狀態。得益於集團的既定改革路線及有效渠道策略，電商業務、奧萊渠道及部分銷售大區的增長勢頭已確立。
由於銷售政策的改變，集團短期庫存有所增長，下一步集團將強化產品生命週期的精細化管理，致力於降低存貨水平。集團一方面將繼續深化類直營的改革，以加強奧萊及購物中心為改革首要目標；同時，集團將繼續加強全國各地銷售團隊本地化建設，以支持自營及類直營客户的產品週轉及零售工作的全面展開。此外，集團將加大對於產品開發人才的引入，為進一步的產品改革奠定基礎。
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