莎莎(00178.HK)次財季港澳營業額按年跌24.1% 同店銷售降28.5%
莎莎國際(00178.HK)公布,由今年7月1日至9月30日止第二財季,集團整體零售及批發業務營業額按年下跌20.8%至16.1億元。
在港澳市場,零售及批發營業額按年下跌24.1%至13.09億元,同店銷售則下降28.5%。跌幅受交易宗數下降21.9%至約390萬宗所影響,主要由於內地客的交易宗數下跌37.7%,而本地客則微跌1.7%。本地客及內地客的每宗交易平均金額則分別上升2.2%及3.3%,惟顧客組合的比例轉變導致整體每宗交易平均金額下跌5.4%至326元。
於第二財季,港澳以外之市場(包括中國內地、新加坡、馬來西亞和電子商貿)的零售及批發業務營業額則下跌2.2%。
集團指,在香港市場,第二財季的整體銷售表現疲弱,主要是由於訪港人數下跌,由於內地客的銷售佔比較高,因而拖累香港市場第二財季的整體銷售額下跌35.2%。其中,內地客的交易宗數急劇下跌51.2%,而本地客則下跌3%。此外,部分店舖於第二財季的營業時間縮短,亦導致銷售下降。
集團提到,鑑於香港目前不明朗的經營環境,正積極採取不同的應變措施以應付各種挑戰。店舖租金為最大營運開支之一,亦是集團首要的減省成本目標,部分街舖的業主願意短期減租共度時艱。店舖的盈利能力乃集團重要的營運指標,集團會持續審視市場情況,根據每間店舖的銷售及盈利能力的影響,爭取相應的租金減幅,並於有需要時縮減店舖面積或轉租附近成本較低的店舖,以維持店舖網絡的競爭力,保障店舖的盈利能力。
與此同時,集團實施多項控制成本措施,並推出更多折扣優惠促進銷售,積極改善存貨管理,雖然毛利率可能會受壓,不過有助集團減低存貨成本、保留現金及管理整體的業務風險。
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