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莎莎国际(00178.HK)第二季度整体零售及批发业务营业额按年下跌20.8%
格隆汇 10-15 16:37

格隆汇10月15日丨莎莎国际(00178.HK)公布,由2019年7月1日至9月30日止第二季度,集团整体零售及批发业务营业额按年下跌20.8%。

在港澳市场,零售及批发营业额按年下跌24.1%,同店销售则下降28.5%。跌幅受交易宗数下降21.9%所影响,主要由於内地客的交易宗数下跌37.7%,而本地客则微跌1.7%。本地客及内地客的每宗交易平均金额则分别上升2.2%及3.3%,惟顾客组合的比例转变导致整体每宗交易平均金额下跌5.4%。

在香港市场,第二季度的整体销售表现疲弱,主要是由於访港人数下跌,中国内地的访港游客数字在经历连续17个月的正增长後,於7月份首次录得按年跌幅,及后的跌势更加严重。由于内地客的销售占比较高,因而拖累香港市场第二季的整体销售额下跌35.2%。其中,内地客的交易宗数急剧下跌51.2%,而本地客则下跌3.0%。此外,部分店舖於第二季的营业时间缩短,亦导致销售下降。

监于香港目前不明朗的经营环境,集团正积极采取不同的应变措施以应付各种挑战。店舖租金为最大营运开支之一,亦是集团首要的减省成本目标,部份街舖的业主愿意短期减租共度时艰。店舖的盈利能力乃集团重要的营运指标,集团会持续审视市场情况,根据每间店舖的销售及盈利能力的影响,争取相应的租金减幅,并於有需要时缩减店舖面积或转租附近成本较低的店舖,以维持店舖网络的竞争力,保障店舖的盈利能力,并在此艰难时间把保障员工生计放在大前题。

与此同时,集团实施多项控制成本措施,优化工作流程,妥善管理人力资源,尽可能减省各项营运开支,审慎理财。集团推出更多折扣优惠促进销售,积极改善存货管理,虽然毛利率可能会受压,不过有助集团减低存货成本、保留现金及管理整体的业务风险。此外,集团将於10月底前正式推出微信小程序,让顾客享受线上线下无缝购物体验,前线销售员亦能於网上平台继续与顾客进行互动和产品销售,加强顾客关系并推动生意。

于第二季度,港澳以外之市场(包括中国内地、新加坡、马来西亚和电子商贸)的零售及批发业务营业额则下跌2.2%。

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