特步(01368.HK)与林书豪签约进入篮球领域
特步国际(01368.HK)公布,与知名篮球运动员林书豪进行签约仪式,标志集团进军篮球领域。集团亦发布「篮球产品共创计划」,旨在与消费者保持紧密互动,以产品共创的形式,打造出真满足消费者需求的篮球产品。
特步又指,希望通过与专业篮球运动员的合作,更好的提升产品的专业性能。
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