阿里(09988.HK)盒馬成立新產品孵化中心
阿里巴巴(09988.HK)宣布,旗下新零售平台盒馬將成立新產品孵化中心「盒馬X加速器」,借助線上線下消費者洞察、商品研發與創新能力,加上分佈一、二線城市的自營盒馬店網絡,打造以盒馬為中心、從研發到上市銷售到不斷迭代優化的全鏈路生態系統。
盒馬將為合作夥伴打通投資融資、商品研發、供應鏈支持、營銷推廣等內外部資源,加快新品牌、產品線和商品上的孵化與研發工作,同時提升盒馬自有品牌經營能力。
截至2021年3月底盒馬共設有257自營家店,去年盒馬與合作夥伴累計推出超過2萬款新產品,其中6,000多款為盒馬自有品牌的商品。
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